A hard-hitting campaign aimed at encouraging parents to stop smoking has been launched.
Targeted specifically at adults, the adverts feature young children issuing poignant pleas to their mothers and fathers to give up smoking before the habit kills them.
The Department of Health campaign is unusual as it features real children whose parents smoke.
The advert launch coincides with research revealing a new ''smokefree'' generation of children claim they would never try a cigarette.
Gillian Merron, Public Health Minister said: ''We understand how difficult it is to stop smoking.
''I hope this new campaign will give mums and dads the encouragement they need to realise they can do it with help from the NHS, and support from their children.
''You are four times more likely to quit if you use the free NHS stop smoking service. The facts are clear - every week 2,000 people die from smoking-related diseases, which has a devastating effect on children's lives.''
The research conducted on behalf of NHS Stop Smoking Services, polled 1,000 children in England aged 8-13.
Key findings revealed 96 per cent of children questioned who had a parent who smokes wish they would quit.
Nine out of 10 children said they have never tried a cigarette, with 91 per cent of these believing that they will never try one.
Nearly two-thirds (64 per cent) of children whose parents smoke would rather their parents quit smoking than give them more pocket money.
More than 9 out of 10 children think that older people who smoke don't look cool and one in 4 children (27 per cent) believe that smoking could be extinct by 2030.
The picture of the first 'Smokefree Generation' is backed up by the latest Information Centre statistics on tobacco which show regular smoking among 11 to 15-year-olds has halved since its peak in the mid 1990s.
The majority of children are clear on the risks of smoking, with nine out of 10 (87 per cent) children polled believing that people smoking around them is damaging to their health, and three quarters (76 per cent) recognising that it increases the likelihood of developing cancer.
Deborah Arnott, Chief Executive, Action on Smoking & Health (ASH) said: ''These powerful new adverts tap into emotions that we know that many children of smoking parents already experience on a day to day basis.
''This campaign gives smokers a clear incentive to quit and a guide to the most effective means of doing so - using free local NHS support.''